THE MEN'S FALL WINTER 2024 COLLECTION

BALMAIN FALL WINTER 2024

The collection unveils a bold fusion of shapes and textures, where tailoring expertise meets craftsmanship, influenced by inspirations from around the world honoring joy, love and freedom.

Once you’ve seen our Balmain Men Fall 2024 runway, you definitely won’t be surprised to hear that the mood board for this collection was very, very colorful. In particular, we tacked up quite a few vibrant inspirations from those sapeurs who had pledged to keep true to the ten commandments of the Société des Ambianceurs et des Personnes Elégantes.

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Their spectacular style, which relies on an exuberant mix of tailored French silhouettes and colorful African patterns, is believed to have originated in Brazzaville during the 1960s, and it quickly became popular across the entire continent. Six decades later, the striking dandy stylings of modern sapeurs continue to command attention on the streets of Kinshasa, Paris and Harlem.

"Inspired by that positive example of blending together the very best of many cultures, for this latest Balmain Men’s offerings we’ve paired our atelier’s expertise in tailoring and craft with the a host of influences from all across the world."

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 Collaboration With Prince Gyasi

"For this collection, we began working together by selecting a handful of hyperchromatic masterpieces that Prince shot in his hometown of Accra, Ghana. Determined to match his level of inventive artistry, my team and I pushed ourselves to interpret those photos in fresh and surprising ways. So, not only have we created enormous colorful prints of his work, we’ve also used textile silhouettes to echo Prince’s beautiful portraits. In addition, the runway’s models give life to Prince’s images and we’ve also managed to combine models, patterns and 3D imaging for an exceptionally multi-layered spin on one of my favorite shots."

Ibby Njoya

Ibby Njoya is another African talent adding his vision to this collection. Based in London, Ibby is the Cameroonian artist and set designer who dreamt up the color-filled environments of Balmain’s Fall 2023 campaign. For next fall, Ibby has created electric patterns of rich color blends for next fall’s clothing and accessories.

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 The Balmain Vision of Luxury

"The artisans of this house’s incredible atelier have supplied the embellishment, draping and tailoring needed to meld these many influences into the unmistakable luxury vision of Balmain. Our most savvy clients will take the time to note the many tiny details that set these creations apart, but it’s immediately clear to all that this collection’s luxury is anything but quiet. We’re not interested in duplicating whatever might be the current trend—instead, we continue to build on Pierre Balmain’s audacious vision of blending the highest level of Parisian couture artistry with timeless designs that are open to a host of global, forward-looking influences."

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Joy, Love and Confidence

"Prints, overlaps and patterns add many unexpected winks and clever touches of humor. The surrealistic symbols often rely on the age-old symbols of love: lips and kisses (and my own special favorite is the multiple lip pattern that was created by “smacks” from each member of the Balmain team). And those many oversized irises? Well, I believe they continue our message of the need to open our eyes, in order to clearly witness and celebrate the many different beauties overlapping and blending together in today’s world."

 And, more than anything—this is a collection that mirrors the liberating confidence of today’s new men’s luxury customer. Over my many years of overseeing many Balmain runways, I’ve witnessed more than a few changes in our marketplace. One evolution that I’ve very much enjoyed witnessing is the ever-increasing freedom that men feel as they progress to dressing just exactly how they want to dress. Generations of women have been pulling their boyfriend jeans and tops from their partners’ wardrobes. Today’s secure male finally knows that same freedom of embracing new colors, patterns and silhouettes—he’s finally borrowing from the girlfriends’ closet, sure of himself and no longer worried about the whispers of outmoded conservative judgements.

- Olivier Rousteing

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Show credits :

    • Styling : Imruh Asha 
    • Casting : Anita Bitton 
    • Hair : Ilham Mestour for Balmain Hair
    • Make Up: Marieke Thibault for @MACcosmetics 
    • Production: La Mode En Images 

BALMAIN MEN'S FALL WINTER 2024 FASHION SHOW

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