For more than 75 years—ever since Pierre Balmain boldly introduced his “New French Style” in 1945—Balmain has set itself apart by masterfully blending together traditional Parisian couture craftsmanship with a modern, audacious attitude. Today, each and every one of Olivier Rousteing’s collections build upon that unique heritage, as the designer relies upon the famed savoir-faire of the Balmain atelier’s talented artisans for the sharp cuts, precision tailoring and impressive embellishments that complete his distinctive and always recognizable Balmain creations.
